Building stronger
football organisations.

Football is often defined by ninety minutes on the pitch. My work has always focused on everything that happens before, around and beyond those ninety minutes.

I entered football through journalism in 1999. Reporting on the game taught me to look beyond results — to understand organisations, ask the right questions and recognise the people and decisions that shape success long before kick-off.

Alongside my work in football, I have spent two decades in strategic communications, working with organisations on positioning, reputation and stakeholder communication. That experience has shaped the way I approach leadership: good decisions matter, but how organisations communicate, collaborate and implement them often determines whether they succeed.

Over time, my role in football evolved from observing organisations to helping shape them.

I have worked with clubs, associations, international football projects and governments across Europe, Asia and the Caribbean, contributing to strategy, communications, international development and organisational growth.

At FSV Gütersloh, what began in 2021 as a strategic advisory role developed into broad responsibilities across media and communications, marketing, board governance, football operations, first-team management, matchday organisation, team logistics, stakeholder relations and club representation. Being closely involved with the first team throughout the season also meant being directly connected to the sporting environment and the day-to-day realities of the game.

My career has never been defined by a single role. It has been shaped by understanding football from multiple perspectives — and connecting them to help organisations move forward.